ABB Limited has launched an online return on investment calculator to help UK small to medium size enterprises (SMEs) discover the cost and productivity benefits offered by industrial robots. Available from the ABB website (, the calculator demonstrates how companies can often recoup their outlay on robots within just two years through enhanced levels of performance and competitiveness.

Users can select from a choice of industrial applications including Arc Welding; Machine Tending; Plastic Injection Moulding; Picking, Packing and Palletizing. Quick and easy to use, the calculator enables users to see whether they could reduce their costs by automating their process with robots.

The calculator also includes links to the various robot options available, plus a contact form for those wanting to find out more about how they could best introduce robotic technology to their processes.

The launch of the calculator marks the latest step in ABB’s drive to encourage UK manufacturers to embrace robotic technology.

“The UK manufacturing sector is currently performing at a rate not seen for many years, with UK companies increasing output and winning new orders,” says Mike Wilson, General Industry Sales and Marketing Manager for ABB Robotics in the UK. “The calculator helps to show these companies, particularly SMEs, how an investment in robotic automation can help them transform their competitiveness by offering real benefits including increased productivity, reduced wastage and enhanced profitability.”

“Despite all the evidence to the contrary, many UK businesses still believe that robots are prohibitively expensive to purchase and operate. Our ROI calculator shows how robotic technology can actually deliver long term consistent performance with minimal overheads, helping companies to better predict factors, such as cost of production, turnaround times, output levels and product quality.”

Mike continues, “Ultimately, a well-conceived, well-executed automated production process can offer companies a real chance to save money and compete on a level playing field even with companies in low cost countries. We look forward to hearing from businesses who want to explore the benefits and opportunities of investing in our technology.”

Offering a cost-effective alternative to buying a new robot, manufacturers who want to avoid the larger capital investment can consider the choice of tailored leasing options, businesses can buy or lease ABB robots to reduce investment and minimise the commitment for long-term returns.

As well as the ROI calculator, ABB is also offering a free, no-obligation Productivity & Efficiency Appraisal service. Lasting half a day, the appraisal includes a visit by an ABB engineer who will help to spot potential areas where robots could help deliver productivity and efficiency savings. For more information, or to book an appraisal, email or call 01908 350300 ref. ‘Free appraisal’.