The forthcoming Drives & Controls show at the NEC in Birmingham will feature British made attachment chain from a Midlands based chain company.

Donghua Limited is the UK arm of one of the world’s biggest chain manufacturers which produces in excess of 30 million metres of finished chain per year.  The company, which has been distributing chain in the UK since 2009 and is now one of the country’s key chain suppliers, are promoting their technical workshop located within their headquarters and distribution centre in the Black Country, an area historically renowned for its chain-making. These new facilities are dedicated to the build of its Universal Attachment Chain and they are now one of only a few manufacturers who can boast such technical capabilities in the UK.

End-users have historically been tied in with one manufacturer. The solution: Donghua’s Universal Attachment Chain.  Bob Wellsbury, managing director of Donghua Limited, explains:  “Traditionally, each manufacturer has designed and built attachments exclusive to them, making it impossible to replace with a different make. However, our Universal Attachment Chain programme is unique because it can replace the majority of attachment chain produced by other manufacturers. It is specifically designed to enable distributors to give end-users more choice about the chain supplier they use.”

Due to unrivalled technical design, Donghua’s Universal Attachment Chains have the same critical dimensions as other chain brands, providing a unique ‘One Chain Fits All’ solution.  Assembled, measured & matched and pre-loaded in their UK workshop, common builds of Donghua’s Universal Attachment Chains are available for immediate delivery. The Universal Attachment Chain comes with a Certificate of Conformity.

Donghua’s Universal Attachment Chain will be on display at Drives & Controls 2016 in April along with samples of their growing range of high quality chain products. This is the 3rd time they’ve attended the bi-annual show and this year they have booked a larger space with a new bespoke stand design. Brett Southall, Sales Director explains, “We’re delighted to be exhibiting at Drives & Controls again. We’ve got a lot to talk about, not least that our range of products is growing rapidly and we are keen to promote a ‘one-stop-shop’ philosophy. When it comes to chain, we have whatever you need!”

They’ve selected the show to announce to distributors and OEMs a range of low emission, high performance drive products enabling them to offer the full ‘drive-line’. This range has been produced at their state-of-the-art production facilities in China which uses the latest processing and inspection technologies.

They’ll also be introducing Donghua’s range of Leaf Chain products which have recently been accredited with CE Marking. Donghua is one of only a few manufacturers to stamp CE Marking on chain alongside their unique manufacturer’s number to provide customers with full traceability and assurance that Donghua chain has been assessed and complies with essential health and safety directives. Leaf Chain is used across all sectors, and with Drives & Controls expo such a prominent event in the chain industry calendar, it provides the perfect platform to offer distributor and OEMs information on complementary products within their High Performance Chain solutions range.

In fact, whatever type of chain you use, Donghua has a solution for all your chain problems:


Non-lube SLR chains: maintenance FREE with increased service life


Anti-corrosive lubricants, new material alloys, innovative finishing treatments

Chain Wear

Unique hot-dip lubrication, chemical plating, tempered pins, calibrated holes

High Impact

High torsional & radial strength, special heat-treated plates


Attachment chain pre-loaded as standard to minimise initial elongation


Unique manufacturer’s no. etched onto chain; test certificates supplied

Visit Donghua’s stand at the Drives & Controls show to find out about their full range of chain and discuss the right chain solution for you.  In addition, play their new game; there’s a free prize with every go plus the chance to enter a star prize draw which is drawn at the end of every day of the show – you may find it’s not only your chain performance that improves with Donghua!

See Donghua on Stand EP180 in the EPTDA Pavilion, visit or call 01902 866 200. Check out Donghua’s new corporate and product videos on their YouTube channel at